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In today’s fast-paced real estate market, many buyers begin their home search online—scrolling through listings, flipping through photos, and dreaming about their next move. While it’s a convenient and powerful way to start your search, it's important to know what to look for—and what to look out for.
As a realtor, I’ve seen it all—perfectly staged rooms that hide real issues and grainy photos that don’t do justice to a great home. Here’s a quick guide to help you make the most of your online home search.
Red Flags to Watch Out For
1. Limited or Poor-Quality Photos
If a listing has only a few photos—or photos that are blurry, dark, or oddly cropped—it could be a sign the seller is trying to hide something. A lack of exterior shots or skipped rooms (especially kitchens or bathrooms) can be particularly concerning.
2. Overly Edited or Staged Photos
Virtual staging and wide-angle lenses are common, but if every photo looks like a magazine cover or appears digitally altered, ask yourself what the home really looks like in person. A home that looks “too perfect” online may be masking flaws.
3. Descriptions That Overhype or Use Vague Language
Buzzwords like “cozy” can mean “small,” and “handyman special” often means “needs major work.” Read between the lines, and if a listing leans heavily on fluffy language without offering real details, it might be a red flag.
4. Signs of Water Damage or Neglect in Photos
Look closely for discolored ceilings, damaged baseboards, mismatched flooring, or signs of mold/mildew in bathroom shots. These could indicate ongoing or past issues with leaks or poor maintenance.
5. Odd Layouts or Missing Features
If the home doesn’t show a photo of the basement or there’s no mention of key features like a heating system or finished square footage, follow up. These omissions could signal issues that may affect livability or resale value.
6. Homes That Have Been Relisted or Price-Chopped Multiple Times
A home that’s frequently relisted or has seen multiple steep price cuts may have issues that are turning off buyers. It’s not always a deal breaker, but it’s worth investigating.
Green Lights and Good Signs
1. Clear, Comprehensive Photos
A well-photographed home that includes every major room and the yard (from multiple angles) suggests transparency and pride in ownership. Look for clean, clutter-free spaces that feel inviting and real.
2. Honest Descriptions with Details
Listings that give you actual measurements, renovation dates, and neighborhood information are typically from sellers who are motivated and open. Look for phrases like “new roof (2023)” or “updated electrical” for clues to recent upgrades.
3. Consistent Updates and Clean Maintenance
If the finishes and style of the home look cohesive and well-cared for, that’s usually a sign the owner has been keeping up with general maintenance. Spotless kitchens and bathrooms are always a good sign.
4. Floor Plans or Virtual Tours Available
A listing that includes a detailed floor plan or a 3D tour shows the seller (and their realtor) are serious about showcasing the space honestly. This can help you understand the flow and potential of the home before you ever step foot inside.
5. A Reasonable Price for the Area
If the price matches what other similar homes in the area are selling for, it’s likely priced realistically. Too good to be true? It usually is. Too expensive without justification? Might be worth skipping.
Final Tip: Ask Questions and Involve Your Realtor Early
Online listings are a great starting point—but not the whole story. If a home catches your eye, reach out to your realtor to dig deeper. We have access to behind-the-scenes info, neighborhood insights, and professional experience to help you make a smart move.
Looking for your next home? I’d be happy to help you navigate the online search—and the inperson visits that follow!
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